henrtsaper: HTC launches 'HTC One Live Experience Tour' in the U.S.

Friday, 5 April 2013

HTC launches 'HTC One Live Experience Tour' in the U.S.

HTC One marketing

Manufacturer will tour major U.S. cities as new flagship launches

HTC has announced new marketing efforts in the U.S. ahead of the HTC One's North American launch. Like the HTC One City tour in Europe (pictured above), the U.S. tour will see HTC bringing its new handset to 11 "major U.S. markets" in the run up to its launch. It'll also be bringing a new strapline along for the ride, as it seeks to convince buyers the HTC One is "Everything Your Phone Isn't."

The tour will consist of the three main parts. First up, and launching today in Columbus Circle in New York, Embarcadero Plaza in San Francisco, Hollywood and Highland in Los Angeles, Wrigleyville in Chicago, Franklin Square in Philadelphia, and Perimeter Mall in Atlanta, HTC BoomSound Lounges will give members of the public the chance to demo the HTC One's prominent front-facing speakers for themselves. The BoomSound Lounges will also serve as a connection for three Live Nation-produced concerts for HTC Fans, including performances by Pharrell in New York, Grouplove in Chicago and Manchester Orchestra in Los Angeles. Tickets are available to buy now at HTCOneConcerts.com.

Next up, HTC One showrooms will start appearing in eight cities -- Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, San Francisco, and Washington, D.C. -- from next Thursday, Apr. 11, where they'll be deployed for a minimum of three months. As was the case on the HTC One's European tour, these showrooms will be used to demo the handset's major features, such as the new BlinkFeed home screen reader, UltraPixel camera, HTC Zoe and Sense TV.

The HTC One will also be making an appearance in movie theaters across the U.S. as part of the "HTC Live Cinema Experience," which aims to showcase the phone's entertainment chops.

So it's an extensive and concerted marketing effort for HTC, quite unlike anything seen for any of its previous U.S. handset. But the HTC One will face strong competition from Samsung over the coming weeks as it prepares for this important launch. If you're near any of the venues, hit the comments and let us know if you plan on attending.