The Clean Web Movement: Mobile?s Influence On Startup Design

Whether it's in response to the over-stimulation of banner ads and animated gifs, the proliferation of mobile and tablet devices whose screen sizes dictate simpler navigation and layout options, a reaction to our information-overloaded society, or, likely, all of the above, a new class of web startups is adopting the minimalist look in terms of their user interface and design. This "clean web" movement, if you can call it that, is defined by simple typography, lots of negative space, and thoughtful but careful use of color. And it's seemingly everywhere you look these days.

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