Monday 22 July 2013

Bread is back on the menu | The Fitness Blogger Network

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A revolutionary new bread which contains seven times as much protein as usual could change the way we think about food and weight loss forever.

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Protein Bread, which has just been launched in the UK, turns the conventional wisdom about carbs and weight control on its head.

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Retailer MuscleFood.com say the bread allows anyone watching their weight to munch sandwiches without worrying about their waist line.

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The bread, which is made in Britain from wholemeal flour, took almost three years to develop with the formula going through more than 80 recipes to perfect.

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It includes more than 15 grams of wheat and pea protein in every slice ? regular breads contain only around two grams.

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#ProteinBread <? Click to Tweet

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It is much denser than normal bread with a loaf weighing 850 grams ? about twice as heavy as normal white bread ? yet makers claim it tastes exactly like regular bread but without the excess carbs.

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It is also high in Omega 3?s so eating it keeps you fuller for longer than conventional high fat bread. It allows gym goers to eat toast and sandwiches while still maintaining a high protein diet ? ideal for muscle gain.

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But whilst it is expected to be popular with fitness fanatics the retailers also expect protein bread to be a hit with anyone interested in controlling their weight through their diet.

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A spokesman for MuscleFood?said: ?Everyone knows that a high protein, low carbohydrate diet is ideal for losing weight and building muscle and thousands of athletes and keep fit enthusiasts try to maintain this type of diet.

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?But avoiding carbs isn?t easy, particularly bread. So we saw a gap in the market for a new kind of bread, one with a much lower carbohydrate content than normal bread and a much higher protein content.

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?The best bit is it actually tastes like gorgeous bread, not cardboard but proper, freshly made bread.

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?It is more expensive than high fat bread but you wouldn?t compare the cost of a chocolate bar to a protein bar, so you shouldn?t compare the cost of Protein Bread with high carb, high fat, low protein traditional bread.

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?In fact, our Protein Bread is better value than Protein Shakes and Protein Bars on a per gram of protein basis. At the current offer price, just 18.6p per 10 gram of protein compared to ?1.00 per 10 gram for Protein Bars and 71p for pre-mixed Protein Shakes.

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?We have already been amazed by the demand for the product and we really think it could lead to a revolution in weight control.?

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Try it for yourself ?- Buy online here:

http://www.musclefood.com/high-protein-snacks-1/protein-bread.html

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Have your say now:

Would ?Protein Bread? change your mind about having a lunch-time sarnie ??

Drop us a comment below we would love to hear your thoughts.

Scrambled eggs on protein toast anyone ??

eggs and protein bread

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Hi my name is James Davis AKA The Fitness Blogger, a 30-something dad of three who decided that it was time I got my body into something resembling good physical shape and went to the internet to look for help.

Source: http://fitnessblogger.net/bread-is-back-on-the-menu/

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